What is Responsive Design and Why Does My Site Need it?
A couple of years back, one of the biggest problems was making sure a website would be compatible with a PC and Mac platforms. That is no longer the biggest worry among web designers in 2017. Instead, it is how we view the internet. As technology evolves and changes so does the way we view the internet. Nearly 60% of all web searches now occur on mobile devices like smartphones instead of traditional computers. As the way the internet is viewed changes, the way the internet is built needs to change. Enter the responsive website, the current future of the internet.
What is a Responsive Website?
Since websites need to seamlessly translate between platforms the responsive website was born. Being responsive means that a website can be seen in its entirety no matter what the screen size. The website design knows instinctually what type of platform it is being viewed on. This is without the user having to change or inform the website how they are viewing it. A responsive website’s goal is to make sure that the website is not disoriented or skewed in any way.
Responsive Website and Small Businesses
With websites being built every day it is shocking how many websites are not responsive. The data varies but it is estimated around only 20% of websites currently published on the internet are responsive. Now add the fact that only about 50% of small businesses have a website in U.S. and that only 10% of their sites are responsive. How does this happen? Many factors are in play. The one we hear most is time. Small business owners are often the receptionists, manager, HR rep, service provider, etc.. Marketing and websites often take a backseat. They often feel that their website is up and that is good enough. Besides time the next biggest reason is money. Owners say they are quoted rates in the $1,000’s to redesign or rebuild a website.
How to Bridge the Gap
Small businesses are missing the mark. As the internet grows larger and larger they need to establish their place. If a customer cannot access information on a company online chances are they are going someplace else. Don’t let customers go elsewhere.
Unsure on how to make that all happen? Fryeguy Designs can affordably make your website responsive and update it to fit Google’s ever-changing algorithm. With few small businesses utilizing this strategy your brand can stand out.